Tag Archives: A Better World

The Illusion of Protection

In The ethics of sunscreen Seth Godin explains how, in the US, sunscreen is marketed using measures such as SPF (which is largely irrelevant when it comes to protecting consumers from skin cancer and aging) and claims such as ‘waterproof’ … Continue reading

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Build a Better World in One Simple Step

Note that I didn’t say one easy step. Unfortunately the default programming of humans seems to be tribal competitiveness. However I believe there is a cure. A cure that doesn’t cost a dime. Have you ever noticed how, most of … Continue reading

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